Let’s Make You Look The Business.
When you work for someone else, they sort it all out for you, don’t they?
Laptops, business cards, logo, etc.
But when you work for yourself? You’ve got to wear all the hats, and let’s be honest, sometimes the ‘professional polish’ gets shoved to the back.
Here’s the truth: whether you’re just getting started or you’ve been in the game a while, it’s how you present yourself that matters. You don’t need a massive budget. Just a few clever tweaks can help your business appear more professional and credible.
Here are five simple ways to show the world you mean business (without losing your mind or spending a fortune).
1. Get Yourself a Proper Business Card.
Yes, they’re still a thing. A lovely, high-quality card with up-to-date information makes a good first impression. It is a tiny investment that speaks volumes.
2. Set Up a Professional Email Address.
If you’re still rocking an email like this nameofmybiz@gmail.com, now’s the time for a glow-up. A domain-based email (like joanne@outlawgirlservices.com) looks clean and professional, showing that you take your business seriously.
3. Have a Professional Head Shot.
There’s no need for a studio shoot, just a clear, friendly photo that captures your essence. Use it on your website, social media, and LinkedIn to help clients put a face to your name.
4. Keep Your Look Consistent.
Whether it’s your Instagram post, proposal, or email newsletters, having a recognisable style helps build trust: the same fonts, colours, and tone of voice. You don’t need to be fancy, just consistent.
5. Ensure You’ve The Right Tools.
From a reliable laptop to the right software ( and a quiet place to think!), investing in your setup makes a real difference. Don’t just spend time on the client’s work. Sort out your back-end systems. It saves time, hassle and stress.
You don’t need to go full corporate. Just polish up the edges a bit, and you’ll feel more confident and look more professional to the outside world.
Little changes, significant impact.
Go ahead and give your business the makeover it deserves.